We partner with growth-stage brands where ads are the growth engine. We bring disciplined media buying, data-driven creative, and clarity that replaces noise.
★★★★★ Trusted by 50+ Successful DTC & SaaS Businesses
















Make something great. Spend money. Make more back. That’s it.But most agencies lost the plot. Layers of people. Meetings about meetings. Dashboards full of noise. They sell activity. We sell results.We’ve been in your shoes. Before Moonwater, we spent a decade building and scaling brands from the inside. We’ve hired the best agencies — and saw the same cracks appear:The A-team sells you. Junior teams execute. They chase revenue. Profit’s an afterthought. They charge more when you spend more, not when you make more. They lock you in, regardless of results.Marketing should be an asset, not an expense. But most agencies don’t act like it.So we built what we couldn’t find — a disciplined ad partner that follows through.
— Zack Kramer, CEO @ Coop Sleep Goods
— Rick Desai, VC & Managing Partner @ Listen
— Stella Garber, Co-foudner & CEO @ Hoop
— Gerardo Canales, CEO @ Sitka Seafood
Excellence is the default. Do it right—especially when no one’s watching.
Craft over ego. Don’t chase credit. Chase what works.
Do fewer things, flawlessly. Deep work compounds. Busywork doesn’t.
Make time to think. The best work happens above the blizzard.
Stay curious. Always be learning. It’s the only edge that lasts.
Move fast. Rest well. Push hard. Recover fully. Repeat.
— Simcha Kanter, CEO @ Kanter Auto
— Vanessa Chang, Director of Marketing @ Coop
— Tim Huelskamp, CEO @ 1440
— Hank Adams, Founder & CEO @ Rise Gardens
Growth Audits: A clear, detailed look at how to scale profitably. We review tracking, media, creative, and conversion. We show what to fix and where to focus.
Ad Management: We run Meta, Google, YouTube, and TikTok with precision and care. Every dollar tracked, tested, and optimized for long-term profit.
Creative & Conversion Advisory: We show you what to make next and why. From ads to site updates, every move is intentional and rooted in proven process.
— Chris Seo, Director of Marketing @ The Speaker Lab
— Morgan Booth, Founder & CEO @ Goodsmith
— Troy Henikoff, VC & Managing Partner @ MATH
— Corey Greenhouse, CMO @ Rise Gardens
Made in Chicago by people who care 🖤
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