moonwater


We scale brands that refuse to burn cash.

Because performance without profit isn’t performance at all.

We partner with growth-stage brands where ads are the growth engine. We bring disciplined media buying, data-driven creative, and clarity that replaces noise.

★★★★★ Trusted by 50+ Successful DTC & SaaS Businesses

Trusted by Leading Brands

Advertising was supposed to be simple.

Make something great. Spend money. Make more back. That’s it.But most agencies lost the plot. Layers of people. Meetings about meetings. Dashboards full of noise. They sell activity. We sell results.We’ve been in your shoes. Before Moonwater, we spent a decade building and scaling brands from the inside. We’ve hired the best agencies — and saw the same cracks appear:The A-team sells you. Junior teams execute. They chase revenue. Profit’s an afterthought. They charge more when you spend more, not when you make more. They lock you in, regardless of results.Marketing should be an asset, not an expense. But most agencies don’t act like it.So we built what we couldn’t find — a disciplined ad partner that follows through.

"Improved our execution and ad ROI immediately."

— Zack Kramer, CEO @ Coop Sleep Goods


"Innovative, technical growth partners that deliver."

— Rick Desai, VC & Managing Partner @ Listen


"Incredible GTM partners. Highly recommend."

— Stella Garber, Co-foudner & CEO @ Hoop

"Transformed our Meta and Google. An invaluable partner."

— Gerardo Canales, CEO @ Sitka Seafood

What We Believe

  • Excellence is the default. Do it right—especially when no one’s watching.

  • Craft over ego. Don’t chase credit. Chase what works.

  • Do fewer things, flawlessly. Deep work compounds. Busywork doesn’t.

  • Make time to think. The best work happens above the blizzard.

  • Stay curious. Always be learning. It’s the only edge that lasts.

  • Move fast. Rest well. Push hard. Recover fully. Repeat.

"They think like owners. A great addition for us."

— Simcha Kanter, CEO @ Kanter Auto


"Helped us scale ads profitably and precisely."

— Vanessa Chang, Director of Marketing @ Coop


"A rare breed of thought leader & operator."

— Tim Huelskamp, CEO @ 1440

"Our cost to acquire dropped measurably in a tough market."

— Hank Adams, Founder & CEO @ Rise Gardens

What We Do

  • Growth Audits: A clear, detailed look at how to scale profitably. We review tracking, media, creative, and conversion. We show what to fix and where to focus.

  • Ad Management: We run Meta, Google, YouTube, and TikTok with precision and care. Every dollar tracked, tested, and optimized for long-term profit.

  • Creative & Conversion Advisory: We show you what to make next and why. From ads to site updates, every move is intentional and rooted in proven process.

"Some conversations were worth 7-figures alone."

— Chris Seo, Director of Marketing @ The Speaker Lab


"Nearly 2X'd our customers in 6 months."

— Morgan Booth, Founder & CEO @ Goodsmith


"Our go-to for all-things digital marketing."

— Troy Henikoff, VC & Managing Partner @ MATH

"Helped us grow more predictably & sustainably in 3 months."

— Corey Greenhouse, CMO @ Rise Gardens


Made in Chicago by people who care 🖤
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